In a span of just a many times, TikTok has seen massive growth in fashionability and app operation. By April of 2022, it managed to reach 1 billion active druggies worldwide. And in our former post on TikTok basics, we explored some of the reasons for the app’s fashionability as well as how brands can vend on the platform.
Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s followership. With the app’s immense fashionability, TikTok advertisements could be a great addition to your social media advertising strategy.
But advertising on TikTok is n’t the same as advertising on other social channels. This post gives you a detailed overview of how to announce on TikTok and what kind of advertisements you can use.
Which brands should use TikTok advertising?
A wide range of brands announce on TikTok — Chipotle, Guess and Fenty Beauty, for illustration. What these brands have in common is that their products are a natural fit for TikTok’s videotape format.
TikTok advertisers can show their products in action and pack a lot of information into a short videotape clip. While this format may be challenging for B2B brands that vend delicate- to- illustrate services, it’s ideal for B2C brands that want to move down from stationary advertisements and share engaging content.
Types of TikTok ads
TikTok provides you with plenty of options to announce on the platform. So you can choose what will be most effective in reaching your target followership and getting your communication across. Then are the different types of advertisements you can run with the TikTok advertisements platform:
- In-feed video – These are advertisements that appear among the native news feed of TikTok druggies on the “ For You ” runner.
- Brand takeover – This type of announcement allows you to dominate the discussion as your communication takes over the whole screen for many seconds. It also turns into an in- feed videotape announcement.
- Spark ads – TikTok rolled out this announcement type in 2021, giving brands the capability to finance popular organic content that relates to their products.
- Image ads – Brands can place image advertisements in vids that appear via TikTok’s news feed apps BuzzVideo, TopBuzz and Babe.
- Video ads – These advertisements are full- screen vids of 5 to 60 seconds that appear in a stoner’s “ For You ” feed.
- Pangle ads – Pandle’s video platform integrates with TikTok to offer video, native and banner ads, but this feature is available to only specific countries.
- Carousel ads – These advertisements include up to 10 images and appear in TikTok’s news feed apps.
- Branded AR content – Your advertisements can also appear as ingrained stickers, lenses and other types of AR content so TikTok druggies can use them in their vids.
- Hashtag Challenge – This type of ad shows up in the “Discovery” section of the app and can encourage user participation.
- Sponsored influencer content – For this type of TikTok announcement, you get your communication across through patronized content from an influential TikTok stoner.
How to set up ads on TikTok
For this type of TikTok announcement, you get your communication across through patronized content from an influential TikTok stoner.
Step 1: Create your TikTok ad account
The first step is simple: start by creating an account on the Tik-Tok Ads Manager.
Choose your billing country or region and also elect whether you ’re using the account for a business or existent. also click on “ Next. ”
tiktok advertisements director first step signup Enter some introductory information similar as your dispatch address and word. also enter a verification law transferred to youremail.However, also you ’ll need the verification law transferred to your phone, If you choose to subscribe up with your phone number.
Confirm that you agree to the terms and conditions, then click on “Sign Up.”
Once your brand is approved, log in to your dashboard and finish the original account setup according to the instructions. also you can follow the way below to produce TikTok advertisements
Step 2: Create and install the TikTok Pixel
Now you’ll need to install the TikTok Pixel—a snippet of code on your website that gathers information about site events (such as how users arrived on your site, what device they’re using and where they’re located).
After opting “ Standard Mode ” or “ inventor Mode, ” you ’ll produce your Pixel by first setting up a “ Web Event ” in your TikTok Advertisements director. Flash back to review your cookie concurrence settings before planting your Pixel. also download or copy the Pixel law and bury it into your website title.
Step 3: Create a new campaign
Create an ad campaign under the “Campaigns” tab and clicking on the “Create” button.
This will give you the option to choose your campaign objective — whether you want to drive traffic, conversions or app installs.
Also give your crusade a name and set a crusade- position minimal budget. You can set a continuance budget to snappily reach as numerous people as possible. But if you set a diurnal budget, you can gradationally and steadily reach out to your target followership.
Step 4: Create an ad group
Create an ad group to define audiences, campaign budgets and placements for your ads.
Choose the promotional type or goal:
Select either “App Install” or “Website” as your promotion type.
Select the ad placement:
Your choice of announcement placement will determine where your advertisements appear on TikTok and its mateplatforms.However, you can choose “ Automatic placement ” to have TikTok place your advertisements for maximum reach and value, If you ’re just getting started with TikTok advertisements. You can also manually place advertisements across TikTok and its news feed apps.
Select your creative type:
Turn on the “ Automated Creative Optimization ” point, and TikTok will produce variations of your content and test its engagement. You can turn off this point at any time.
Define your target audience:
Choose the followership for your announcement by opting position, gender and age group. You can also specify stoner languages, add druggies with specific interests and include people who have preliminarily interacted with your content.
Select a delivery type:
Choose either standard or accelerated delivery. Standard delivery ensures your announcement will appear during high- business times throughout your announcement delivery period, with your announcement budget spread constantly across that time frame. Accelerated delivery means your announcement budget is devoted to getting the most eyes on your announcement as snappily as possible.
Step 5: Create a new ad
After setting up your announcement group, you can configure your first announcement. TikTok gives you the option to upload either a videotape or an image train as your announcement creative. For stylish results, make sure you follow the recommended announcement specs. This will insure that your announcement looks great on TikTok and across all the mate platforms.
After creating an announcement to your relish, you ’ll have the option to exercise it and get an idea of how it ’ll appear to TikTok druggies. At this point, you can also find out whether your announcement needs some tweaking before you submit it for review.
You can further customize your announcement by naming it so it’s easier to distinguish between different advertisements within the same announcement group. also enter your announcement textbook using 12- 100 characters to get your communication across indeed more effectively. This textbook will appear above your announcement.
Next, you ’ll have the option to choose between different calls to action depending on what you want your followership to do. So you can ask your followership to “ subscribe Up, ”” Download Now, ” “ communicate Us, ” “ Book Now, ” “ Protect Now, ” “ Apply Now ” or “ Learn More. ” also click on “ Submit ” to finish creating your announcement.
Use TikTok Promote to boost existing ads
TikTok Promote is a paid point that lets you choose a thing — videotape views, website visits or new followers and promote your videotape content. elect an followership, define your budget and schedule the duration of your announcement, also start your creation.
Step 6: Measure your ad performance
The job is n’t done after launching your announcement; you should also measure your performance to see how the crusade is paying off. TikTok provides native analytics that can show you how your announcement is doing in terms of prints, clicks, transformations and further. You can indeed test and compare the performance of different announcements and placements to see what works best for you.
TikTok ad specs
TikTok in- feed videotape advertisements must follow formatting guidelines in order to display rightly and induce engagement. Start by creating a videotape in TikTok’s suggested range( 9 to 15 seconds), that’s lower than 500 MB and is one of these train types. mp4,mov., mpeg,.3 gp or. avi. also consult TikTok’s list of announcement specs for fresh formatting guidance.
How much do TikTok ads cost?
TikTok nearly guards its pricing algorithm, which is grounded on a shot model. At a minimum, crusade- position budgets should be$ 50/ diurnal, and announcement group position budgets must be$ 20/ manial.
Winning at TikTok advertising
TikTok advertising may feel fully different from the other social platforms you ’re advertising on. But once you understand how to run advertisements on TikTok, you could see emotional results for your business. Put honesty and simplicity front and center so you can fluently get your communication across to the app’s wide- ranging and presto- moving followership.